Ready to Grow with PPC Advertising
Besides Meta advertising, we are one of the top Google ads agencies in Chennai providing ROI-based Google Ads campaigns. Being one of the best advertising agencies in Chennai and the Google Ads agency near me, I can say that we provide the perfect combination of creativity and performance marketing. At the same time, we are the best Meta ads agency in Chennai and Siva Gangai. Besides this, we are the Google ads agency in Chennai for all your ecommerce businesses too. Rakkin Business IT Solutions- Your Partner in Fast Business Growth.
What is Facebook Ads Management and Google Ads Management?
Facebook Ads Management in Chennai & Siva Gangai at its core entails planning, generating, and optimizing ad campaigns that appear across Facebook and Instagram. This will help them effectively reach targeted users. A well-designed and implemented Facebook ad strategy enables businesses based in Chennai & Siva Gangai to gain brand awareness as well as generate quality leads.
Google Ads management in Chennai & Siva Gangai dwells on creating and managing paid campaigns across Google platforms, including Search, Display, Shopping, and YouTube ads. Our services include deep keyword research, competitor analysis, ad creation, bid management, and conversion tracking to make sure the campaigns reach customers who are actively searching for your products or services.
Facebook and Google advertising management in Chennai & Siva Gangai work towards achieving the best possible return on investment by constantly analyzing the performance and making changes to achieve the best advertising strategies. Businesses are able to extend their online presence and gain leads to generate sales and achieve increased growth.
Facebook & Google Ads Marketing Solutions
We provide end-to-end Facebook and Google Ads services designed to drive targeted traffic, generate quality leads, and maximize return on investment. From strategy and campaign setup to continuous optimization and performance tracking, our data-driven approach ensures your ads reach the right audience at the right time with measurable results.
Facebook Ads Strategy & Planning Ideas
- Campaign Strategy Development - Facebook and Instagram
- Audience research and targeting demographics, interests, behaviors
- Budget planning & bid strategy
- Competitor Analysis & Market Research
Facebook Ads Campaign Management
- Facebook & Instagram ad campaign setup & management
- Ad creation – graphics & copywriting.
- The tools of A/B testing for creatives and campaigns
- Conversion Tracking & Performance Optimization
Advanced Facebook Ads Services
- Remarketing/retargeting campaigns
- Ecommerce advertisements campaigns
- Local business campaigns in Chennai & Siva Gangai
- Lead generation campaigns for B2B & B2C businesses
Google Ads Strategy & Planning
- Keyword Research & Competitor Analysis
- Campaign strategy development (Search, Display, Shopping, YouTube)
- Budget planning & bid optimization
- Market and audience research
Management of Google Ads Campaigns
- Setup and management of Google Ads campaign
- Search ads & display ads
- Shopping ads & product listing ads
- YouTube & video advertising
Advanced Google Ads Services
- Remarketing & Retargeting Campaigns
- ECommerce-focused campaigns
- Local business campaigns in Chennai & Siva Gangai
- Performance Monitoring & ROI optimization
Frequently Asked Questions?
How does Facebook Ads differ from Google Ads?
Facebook advertisements target users in terms of interest, demographic, and behavioral categories. In contrast, Google Ads target users in accordance with their search intent by using keywords.
What does it cost to advertise on both Facebook and Google?
With both platforms, you can set flexible budgets, pay for clicks, impressions, or conversions, and find something that ultimately works for your business, no matter its size.
How can I monitor the efficiency of my ads?
Set up Meta Pixel for Facebook and Google Analytics with conversion tracking to measure clicks, leads, sales, and return on investment.
Do these ads help small businesses?
Absolutely, because both platforms enable precise targeting and budget control to help small businesses reach potential customers effectively.
How long does it take to see results?
With paid campaigns, results can be immediate, but performance and ROI continue to get better as targeting, creatives, and bidding are optimized over time.
Step 1: Account Setup - Facebook & Google Ads
- Create Accounts: Meta Business Manager → Connect Facebook Page; Google Ads → set up billing.
- Ad Accounts Setup: Set the right time zone, currency, and payment method.
- Tracking Installation: Meta Pixel on website, connect to Google Analytics.
- Setup Conversions: This will track leads, sales, and other key actions through both platforms.
Step 2: Establish Campaign Objectives
- Identify and define what you want to achieve.
- Brand Awareness: Reach a Larger Audience.
- Website Traffic: Help drive users to a website.
- Leads: Get some sort of information or questions.
- Sales/Conversions: When talking about sales or subscriptions.
Step 3: Audience & Market Research
- Identifying the potential audience.
- Location, age, gender, interests, behaviors, Facebook.
- Keywords, search purposes, and competitor analysis (Google).
- For use in tracking, use Custom Audiences or Lookalike Audiences with Facebook.
- Avoiding Irrelevant Clicks with Negative Words in Google Ads.
Step 4: Campaign Creation on Facebook & Google Ads
- Set Goal & Budget: Traffic, Leads, Sales - Daily/Lifetime, CPC/CPA.
- Target Audience: Location, demographics, interests, keywords.
- Choose Placements/Ad Type: Facebook, Instagram, Messenger, Stories; Search, Display, Video, Shopping.
- Create Ads: Add Images/Videos, Copy, CTA Button, Headlines.
- Review & Launch: Settings, targeting options, and ad creatives should be verified.
Step 5: Monitoring & Optimization
- Key metrics are CTR, CPC, sale rate, and ROI.
- Test a series of ad variations, especially A/B testing.
- Pause underperforming ads and scale good ones.
- Make some changes in the audience, keywords, and ads.
Step 6: Reporting (Facebook & Google Ads)
- Track Performance: Monitor metrics such as clicks, impressions, conversion results, and return.
- Analyze Data: Check audience interaction, ad results, advertisement creatives with high performance.
- Generate Reports: Export insights from Facebook Ads Manager and Google Ads dashboard.
- Optimizing Campaigns: Reports can be used to optimize the targeting, budgets, or ad content of ad campaigns.
Targeted Audience Reach
Target the right people with precise targeting based on demographic, interest-based, or behavioral targeting.
Cost-Effective
Set daily budgets/lifetime budgets and charge only for clicks, impressions, or conversions.
Measurable Campaign Performance
Track Clicks, Impressions, Conversions, and ROI in Real-Time to Optimize Results.
Increased Brand Awareness
Display it on Facebook, IG, Google Search & Google Display networks.
Flexible Ad Formats
Image ads, Videos, Carousel ads, Search ads, Display ads, shopping ads, and lead ads.
Retargeting
Reconnecting with users who visited the site but didn't convert helps increase the chances of conversion.
Quick & Scalable Growth
Start your campaigns instantly, then scale based on performance insights.